During Expo 2015 (Feeding the Planet) the Zimbabwe pavilion like most of the pavilions were empty and soulless. There was a lack of innovation and creativity. At this point the government intercepts the Honorary Consul in Milan, an entrepreneur of extravagant and creative ideas to give added value to the pavilion. Georges El Badaoui transformed the least visited country of Expo to be the most popular of the whole fair. More than 8000 articles from newspapers, magazines and social networks have talked about it. Hundreds of televisions from all over the world have filmed it. Tens of thousands of customers fought to taste the first and only V.I.B. as Georges called it, Very Important Burger! And the history of Expo Milan 2015 was written.